protein packed, grain-free food inspired by the pure, real nutrition of raw

our story

We are redefining better in pet food. Because in our minds, everything we feed our pets should be real, whole, pure, and as close to its natural state as possible. It’s that simple.

WET FOOD Instinct raw - wet food Available in cans and pouches, Instinct makes it easy to serve as a complete meal or use as a topper. shop now
frozen and freeze dried raw

frozen and freeze dried raw

Pure, all natural nutrition, made from real ingredients & never cooked.