Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

Instinct^® – The Raw Brand^®

redefining better in pet food through the pure, real nutrition of raw

Love Is Raw^™

We got our start making raw pet food out of our company-owned facilities in Lincoln, Nebraska. Ever since we’ve set out to make the nutrition of raw more accessible to pets and pet parents.

We believe that if we can get the nutrition of raw into more bowls, we’ll transform the lives of even more pets. And that’s really why we do what we do. Instinct believes in the power of raw nutrition and its ability to truly unlock our pets’ potential to thrive. Whether it be kibble or 100% raw, every Instinct recipe is guided by the unmatched nutrition of raw.

Available in cans or pouches, Instinct makes it easy to add more protein and variety to every meal.

shop now

High animal protein, grain-free recipes guided by Instinct's belief in raw.

shop now

Minimally processed, never cooked, pure, real nutrition.

shop now

raw starts here

Unmatched nutrition through raw

We know that unlocking your pets’ potential to thrive means finding foods that meet their unique needs and tastes without compromising nutrition. That’s why we’ve created a variety of ways to bring the pure, real nutrition of raw into your pet’s diet.

upgrade your kibble with raw on every piece

We put raw onto every piece of our kibble recipes. How? We start by making our raw frozen recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.

mealtime excitement with freeze-dried raw

Carefully crafted in small batches, Instinct® Raw Market® is made from real foods you can trust.

We’ve combined cage-free chicken or grass-fed beef with real, whole-food ingredients like apples, peas, and blueberries for a nutrient-rich meal that your pet will love.

feed better with kibble + raw

We know that better pet health starts with putting more raw into more bowls.

That’s why we make it easy with Instinct® Raw Boost® Kibble. With Kibble + Raw in one bag, we’ve done the work for you – grain-free, high protein kibble combined with all natural, protein-packed, freeze-dried raw. Scoop and serve. How easy is that?

unlock their potential to thrive with raw

Made with 95% meat, organs, and bones, Instinct® Raw are our purest recipes.

Minimally processed, our ingredients are frozen at their peak and never cooked to preserve their nutritional integrity. We combine real meat and non-GMO vegetables and fruits for a protein-packed meal that will unlock your pet’s potential to truly thrive.

Store Services

Store Hours

Instinct® – The Raw Brand®

Love Is Raw™

raw starts here

Unmatched nutrition through raw

upgrade your kibble with raw on every piece

mealtime excitement with freeze-dried raw

Carefully crafted in small batches, Instinct® Raw Market® is made from real foods you can trust.

feed better with kibble + raw

We know that better pet health starts with putting more raw into more bowls.

unlock their potential to thrive with raw

Made with 95% meat, organs, and bones, Instinct® Raw are our purest recipes.

Nature's Variety® Instinct® Raw Boost Mixers Dog Food Topper - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety® Instinct® Raw Boost Small Breed Dog Food - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety® Instinct® Limited Ingredient Diet Adult Dog Food - Natural, Grain Free, Raw, Lamb

Nature's Variety® Instinct® RawBoost Mixers Gut Health Dog Food Topper - Natural, Grain Free

Nature's Variety® Instinct® Healthy Cravings Dog Food Topper - Natural, Grain Free, Beef

Nature's Variety® Instinct® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw

Nature's Variety® Instinct® Raw Boost Mixers Dog Food Topper - Grain Free, Freeze Dried Raw, Beef

Nature's Variety® Instinct® Healthy Cravings Dog Food Topper - Natural, Grain Free, Chicken

Nature's Variety® Instinct® Raw Boost Dog Food - Natural, Grain Free, Raw, Beef

Nature's Variety® Instinct® Limited Ingrediet Savory Gravy Wet Dog Food - Natural, Grain Free

Nature's Variety® Instinct® Be Natural ™ Raw Dog Food - Chicken & Brown Rice

Nature's Variety® Instinct® Healthy Cravings Dog Food Topper - Natural, Grain Free, Salmon

Nature's Variety® Instinct® Healthy Cravings Dog Food Topper - Natural, Grain Free, Lamb

Nature's Variety® Instinct® Grain Free Dog Food

Nature's Variety® Instinct® Be Natural ™ Dog Food - Natural, Raw, Lamb & Oatmeal

Nature's Variety® Instinct® Raw Boost Adult Dog Food - Natural, Grain Free, Raw, Chicken

Nature's Variety® Instinct® Limited Ingredient Diet Adult Dog Food - Grain Free, Raw, Salmon

Nature's Variety® Instinct® Be Natural ™ Dog Food - Natural, Raw, Salmon & Brown Rice

Nature's Variety® Instinct® Raw Boost Large Breed Puppy Food - Grain Free, Chicken Meal

Nature's Variety® Instinct® Raw Boost Mixers Skin & Coat Health Dog Food Topper, Chicken

Nature's Variety® Instinct® RawBoost Healthy Weight Dog Food - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety® Instinct® Original Dog Food - Natural, Grain Free, Raw, Salmon

Nature's Variety® Instinct® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw, Salmon

Nature's Variety® Instinct® Limited Ingredient Diet Dog Food - Grain Free

Nature's Variety® Instinct® Dog Food - Grain Free, Gluten Free

Nature's Variety® Instinct® Be Natural™ Puppy Food - Natural, Raw, Chicken & Brown Rice

Nature#s Variety® Instinct® Grain Free Stew Dog Food - Natural, Chicken

Nature's Variety® Instinct® RawBoost Mixers Immune Health Dog Food - Natural, Grain Free

Nature's Variety® Instinct® Grain Free Chicken Small Breed Dog Food

Nature's Variety® Instinct® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw, Chicken

Nature's Variety® Instinct® Small Breed Dog Food - Natural, Grain Free, Beef

Nature's Variety® Instinct® Raw Boost Small Breed Dog Food - Natural, Grain Free, Beef

Nature's Variety® Instinct® Grain Free Stew Dog Food - Natural, Beef

Nature's Variety® Instinct® Puppy Food - Natural, Grain Free, Chicken

Nature's Variety® Instinct® Savory Gravy Wet Dog Food - Natural, Grain Free

Nature's Variety® Instinct® RawBoost Mixers Mobility Support Dog Food - Natural, Grain Free

pet

category

price

availability

more ways to shop

product rating

health consideration

nutritional option

food form

flavor

series

lifestage

kibble size

Nature's Variety Instinct for Dogs

oops! something went wrong

We are facing some technical issues. Please try again later.

Instinct^® – The Raw Brand^®

Love Is Raw^™

Nature's Variety^® Instinct^® Raw Boost Mixers Dog Food Topper - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety^® Instinct^® Raw Boost Small Breed Dog Food - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety^® Instinct^® Limited Ingredient Diet Adult Dog Food - Natural, Grain Free, Raw, Lamb

Nature's Variety^® Instinct^® RawBoost Mixers Gut Health Dog Food Topper - Natural, Grain Free

Nature's Variety^® Instinct^® Healthy Cravings Dog Food Topper - Natural, Grain Free, Beef

Nature's Variety^® Instinct^® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw

Nature's Variety^® Instinct^® Raw Boost Mixers Dog Food Topper - Grain Free, Freeze Dried Raw, Beef

Nature's Variety^® Instinct^® Healthy Cravings Dog Food Topper - Natural, Grain Free, Chicken

Nature's Variety^® Instinct^® Raw Boost Dog Food - Natural, Grain Free, Raw, Beef

Nature's Variety^® Instinct^® Limited Ingrediet Savory Gravy Wet Dog Food - Natural, Grain Free

Nature's Variety^® Instinct^® Be Natural ^™ Raw Dog Food - Chicken & Brown Rice

Nature's Variety^® Instinct^® Healthy Cravings Dog Food Topper - Natural, Grain Free, Salmon

Nature's Variety^® Instinct^® Healthy Cravings Dog Food Topper - Natural, Grain Free, Lamb

Nature's Variety^® Instinct^® Grain Free Dog Food

Nature's Variety^® Instinct^® Be Natural ^™ Dog Food - Natural, Raw, Lamb & Oatmeal

Nature's Variety^® Instinct^® Raw Boost Adult Dog Food - Natural, Grain Free, Raw, Chicken

Nature's Variety^® Instinct^® Limited Ingredient Diet Adult Dog Food - Grain Free, Raw, Salmon

Nature's Variety^® Instinct^® Be Natural ^™ Dog Food - Natural, Raw, Salmon & Brown Rice

Nature's Variety^® Instinct^® Raw Boost Large Breed Puppy Food - Grain Free, Chicken Meal

Nature's Variety^® Instinct^® Raw Boost Mixers Skin & Coat Health Dog Food Topper, Chicken

Nature's Variety^® Instinct^® RawBoost Healthy Weight Dog Food - Grain Free, Freeze Dried Raw, Chicken

Nature's Variety^® Instinct^® Original Dog Food - Natural, Grain Free, Raw, Salmon

Nature's Variety^® Instinct^® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw, Salmon

Nature's Variety^® Instinct^® Limited Ingredient Diet Dog Food - Grain Free

Nature's Variety^® Instinct^® Dog Food - Grain Free, Gluten Free

Nature's Variety^® Instinct^® Be Natural^™ Puppy Food - Natural, Raw, Chicken & Brown Rice

Nature#s Variety^® Instinct^® Grain Free Stew Dog Food - Natural, Chicken

Nature's Variety^® Instinct^® RawBoost Mixers Immune Health Dog Food - Natural, Grain Free

Nature's Variety^® Instinct^® Grain Free Chicken Small Breed Dog Food

Nature's Variety^® Instinct^® Raw Boost Dog Food - Natural, Grain Free, Freeze Dried Raw, Chicken

Nature's Variety^® Instinct^® Small Breed Dog Food - Natural, Grain Free, Beef

Nature's Variety^® Instinct^® Raw Boost Small Breed Dog Food - Natural, Grain Free, Beef

Nature's Variety^® Instinct^® Grain Free Stew Dog Food - Natural, Beef

Nature's Variety^® Instinct^® Puppy Food - Natural, Grain Free, Chicken

Nature's Variety^® Instinct^® Savory Gravy Wet Dog Food - Natural, Grain Free

Nature's Variety^® Instinct^® RawBoost Mixers Mobility Support Dog Food - Natural, Grain Free