Instinct^® – The Raw Brand^®

raw starts here

Unmatched nutrition through raw

We know that unlocking your pets’ potential to thrive means finding foods that meet their unique needs and tastes without compromising nutrition. That’s why we’ve created a variety of ways to bring the pure, real nutrition of raw into your pet’s diet.

upgrade your kibble with raw on every piece

We put raw onto every piece of our kibble recipes. How? We start by making our raw frozen recipes and then freeze dry them – removing moisture and locking in nutrients. Then the freeze-dried raw is crushed and tumbled with our kibble – putting the pure, real nutrition of raw on every piece.

mealtime excitement with freeze-dried raw

Carefully crafted in small batches, Instinct® Raw Market® is made from real foods you can trust.

We’ve combined cage-free chicken or grass-fed beef with real, whole-food ingredients like apples, peas, and blueberries for a nutrient-rich meal that your pet will love.

feed better with kibble + raw

We know that better pet health starts with putting more raw into more bowls.

That’s why we make it easy with Instinct® Raw Boost® Kibble. With Kibble + Raw in one bag, we’ve done the work for you – grain-free, high protein kibble combined with all natural, protein-packed, freeze-dried raw. Scoop and serve. How easy is that?

unlock their potential to thrive with raw

Made with 95% meat, organs, and bones, Instinct® Raw are our purest recipes.

Minimally processed, our ingredients are frozen at their peak and never cooked to preserve their nutritional integrity. We combine real meat and non-GMO vegetables and fruits for a protein-packed meal that will unlock your pet’s potential to truly thrive.