protein packed, grain-free food inspired by the pure, real nutrition of raw

our story

We are redefining better in pet food. Because in our minds, everything we feed our pets should be real, whole, pure, and as close to its natural state as possible. It’s that simple.

IN THE FREEZER Instinct raw - in the freezer Instinct Frozen Raw: All natural, made from real ingredients, and never cooked. $11.99
instinct wet food for cats

instinct wet food for cats

Available in cans and pouches, Instinct makes it easy to serve as a complete meal or use as a topper.