Nature's Variety® Instinct® Ultimate Protein Adult Cat Food - Natural, Grain Free, Chicken

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Sign In & Enjoy Free Shipping Over $49

Treats™ loyalty program members enjoy Free Standard Shipping on orders over $49. Members must sign in for discount to apply. Transaction total is prior to taxes & after discounts are applied. Due to size and/or weight, certain items bear a shipping surcharge or special handling fee, which will still apply. Savings will automatically reflect in shopping cart with the purchase of qualifying merchandise. Maximum value $75. Valid only on orders shipped within the contiguous 48 U.S. states, military APO/FPO addresses and select areas throughout Canada. Offer not valid on all or select products in the following categories: live pets; canned, fresh or frozen foods; select cat litters. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.

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Based on the belief that raw is the purest form of nutrition, we challenged ourselves to craft a kibble that most closely mirrors the benefits of our raw diets - a kibble with the highest levels of protein from real meat and unmatched digestibility* for optimal nutrient absorption. The result, Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe. (*compared to other premium natural cat food brands)

Features:

  • 95% of protein from real chicken. Up to 3X more real chicken.* Absolutely no animal meal.
  • Unmatched digestibility* for optimal nutrient absorption (*compared to other premium natural cat food brands)
  • Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
  • The only kibble with the pure, real nutrition of raw on every piece
  • Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives

    Food Type: Dry
    Food Consistency: Kibble
    Breed Size: All
    Life Stage: Adult
    Nutritional Option: Grain Free, Natural, Gluten Free, Raw
    Health Consideration: General Health, Digestive Care, Skin & Coat, Immune System, Muscle Tone, Shiny Coat
    Flavor: Chicken
    Package Weight: Available in 1.8 lb and 4 lb sizes

    Feeding Instructions:
    Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet's diet.

    Daily Feeding Guidelines (standard 8 oz dry measure cup):
    Adult Maintenance:
    5 lb: 3/8 cup
    10 lb: 1/2 cup
    15 lb: 3/4 cup

    Weight Loss:
    5 lb: 1/4 cup
    10 lb: 3/8 cup
    15 lb: 1/2 cup

    Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

    Ingredients:
    Chicken, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Ground Flaxseed, Natural Flavor, Dried Tomato Pomace, Dried Whey Protein Concentrate, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Menadione Sodium Bisulfite Complex, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

    Guaranteed Analysis:
    Crude Protein (min) 47.0%
    Crude Fat (min) 17.0%
    Crude Fiber (max) 3.0%
    Moisture (max) 10.0%
    Vitamin E (min) 100 IU/kg
    Taurine (min) 0.15%
    *Ascorbic Acid (Vitamin C) (min) 85 mg/kg
    *Omega 3 Fatty Acids (min) 0.35%
    *Omega 6 Fatty Acids (min) 2.5%
    *Bacillus coagulans (min): 60,000,000 CFU/lb

    *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles

    Caloric Content: 491 kcal/cup

  • Nature's Variety® Instinct® Ultimate Protein Adult Cat Food - Natural, Grain Free, Chicken
    12.99 New Available
    Nature's Variety® Instinct® Ultimate Protein Adult Cat Food - Natural, Grain Free, Chicken
    29.99 New Available
    Nature's Variety® Instinct® Ultimate Protein Adult Cat Food - Natural, Grain Free, Chicken is rated 5.0 out of 5 by 12.
    Rated 5 out of 5 by from Wonderful food! This food is perfect for my 12yr. old kitty who has an extremely sensitive tummy. She can’t get enough of this food also loves the canned varieties! Her coat is a lot shinier and she is more lively, loving the difference i see.
    Date published: 2019-01-31
    Rated 5 out of 5 by from Life Changer! Prior to getting this food, my cat was having some serious digestive issues; throwing up a couple times a day, sluggish, skinny, and never wanted to eat. I was afraid he was really sick so prior to taking him to the vet they suggested trying better quality food for him. We switched him to Instinct the Raw brand Ultimate Protein for adult cats, and WOW. Speechless. In fact, I never make reviews but this is such a night and day difference. He has been eating this for over two months now and we noticed a difference in him after just a few days of eating this food. He gained healthy weight, has a smooth glossy coat, never throws up unless he's eating his food too fast (since he LOVES the taste), and most importantly he is extremely high in ENERGY. He is a 5 year old cat and acts like a kitten, so playful and happy! So definitely a 5 out of 5 stars hands down.
    Date published: 2018-08-20
    Rated 5 out of 5 by from Best for my boy! My cat loves both the Instinct Ultimate Protein Chicken as well as the Duck formula. I love that it is a kibble that is as good as feeding raw. Kitty is big on consistency and he won’t eat wet food or raw food. He will only eat kibble and with Instinct Ultimate Protein I feel confident I’m giving him nothing but the best. His coat is shiny and he is healthy.
    Date published: 2018-07-07
    Rated 5 out of 5 by from My cat loves this food! I bought a trial size for my cat Miley because she was vomitting her kibble when it was time for her to change to adult food from kitten food. She's never been enthusiastic about kibble even when it was kitten food. She now runs to her bowl every morning and taps me on the leg until I out her bowl of Instinct Ultimate Protein in front of her. She happily finishes it at one sitting.
    Date published: 2016-05-12
    Rated 5 out of 5 by from A new treat for my seriously picky kitty A friend gave me a small sample bag of the Ultimate Protein, and I almost refused it, because my 6 year-old Domestic Shorthair Tuxedo--Siegfried Osvald VonKittykat--is usually so danged picky. He absolutely LOVES his normal kibble, another very high-quality and high-protein grain/gluten-free kibble from a Canadian pet food company. But he WILL NOT eat anything else. No human food treats like chicken or salmon-which is actually kinda nice because he never begs when I'm eating. He's a very healthy, lean cat, but I've never been able to have anything to use as a treat for rewards and training techniques. However...when I put a couple of pieces of the new kibble in my hand, he nosed at it, tentatively put it in his mouth, and then you could see the light bulb go off in his head--"Yum--I LIKE this!!" So now, I've been able to give him rewards, and I'm working on a couple of training "tricks", like standing on his hind legs, and heeling when he walks with me. Thank you for this awesome, high-quality food!
    Date published: 2016-01-15
    Rated 5 out of 5 by from Can't Get Enough My Maine Coon mix, Simba, is usually indifferent towards kibble. He'll eat it if he's hungry, but it doesn't excite him. He loves the raw food I always get from here, but I can't afford to feed it to both my cats for every meal. He goes crazy over this kibble! When I opened the first bag he came running and ate the whole bowl in minutes, which is unusual for him. He kept on opening the cabinet where I keep it to get more that I had to put a crate in front of it.
    Date published: 2015-09-20
    Rated 5 out of 5 by from My Savannah LOVES this food This has been the only food I have fed my Savannah (Instagram juno_the_savannah) and she absolutely loves it. I'm a happy camper too!
    Date published: 2015-08-06
    Rated 5 out of 5 by from Finicky cat approved! I had been feeding my cats a different premium brand and then one day one of my cats suddenly became finicky. I tried several different brands and then came upon Nature's Instinct. She did not turn her nose up at it, so I started out with just the regular kibble. I decided to try the Ultimate Protein for my cats when I received a coupon for the product. There is a noticable difference in their energy and I think their coats are even more healthy and shiny than they were before! Also, I think it has decreased the "aroma" of the solid waste, as well as the quantity of waste. Every feeding they wait anxiously by their bowls. Happy cats = happy house! I would definitely highly recommend it to others.
    Date published: 2015-07-21
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